NFL Puts Money First: Exclusive NFL Playoff Game Streamed on Peacock
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NFL Does First-Ever Exclusive Streamed Playoff Game, Peacock Scores Big! Eh, da NFL neva stop, dey always stay movin’ forward, makin’ mo’ kala.
Dis week, dey wen do supa sneaky, wen stream one NFL playoff game exclusively, an’ you betta believe dis not goin’ be da last time! Da NFL Vice President fo’ Media Distribution, Hans Schroeder, wen talk story wit da media bout dis game, an’ he wen say how dey stay “excited to continue da conversation” wit NBC and explore wat mo’ dey can do in da future.
Fo’ da NFL, everyting stay bout da kala. No matta if da politicians like go on social media, no matta if da current players get concerns, an’ no matta if da fans stay complainin’ cos dey gotta pay xtra fo’ da playoff games, da NFL goin’ stay on top, like one big ATM fo’ da owners.
Dey wen grab all da kala dey can fo’ now an’ da future, an’ whevah da numbahs fo’ viewership stay small kine or not, dat no really matta to dem. Peacock wen pay $110 million fo’ show da Kansas City Chiefs wen beat da Miami Dolphins in da AFC wild-card round.
Dey wen wun show to try an’ get mo’ subscribers fo’ dere app. You know how dis kine streama wen figgah out dey can win kala by gettin’ lot of people to watch dis live sports event.
An’ dis kine strategy always wen work fo’ da TV channels too, an’ Peacock stay stickin’ to it, even if dey had $2.8 billion in losses in 2023. Dey hopin’ dat da $2.8 billion stay da highest, no can go mo’ plenty den dat.
But den, da game wen turn out fo’ be one big hit! Da game wen get 23 million viewers on Peacock, da NBC stations in Miami and Kansas City, and da NFL app.
Dis da most-streamed NFL game eva in da U.S.! Da numbas wen peak at 24.6 million in da second quarter.
Dis betta den last year’s least-watched playoff game on NBC by da lot. (Last year da games onDa only place we see reverse happen in NFL stay on da field.
Da league no like go backwards when it come to makin’ mo’ kala from dem media rights. If you was fo’ bettin’ on if dis first-evah exclusive, live-stream NFL playoff game go happen again, you bettah go big and say, “Yeah!” Dis goin’ be happenin’ again come da 2024 playoffs.
Hans Schroeder, da NFL’s big boss fo’ media distribution, pretty much wen say so himself during one conference call wit da reporters three days before da game. “As fo’ dis exclusive wild-card game, we stay jazzed fo’ talk story further,” Schroeder said.
“Dis da deal fo’ dis year, but it’s one NFL playoff game. I know plenty people goin’ be interested.
We stay jazzed fo’ talk story wit NBC and see wat mo’ we can do dis year an’ where we can go from dere next year.” Da politicians can go tweet, da playahs can go worry, and da fans can go complain all dey like, but da NFL stay focused on one ting—makin’ kala fo’ da owners. Dis move fo’ da present an’ da future stay all ’bout da money.
Da viewership, well, dat no mattah too much if da NFL can still sell da playoff games to da streamers. Peacock wen drop $110 million fo’ show da Kansas City Chiefs wen pound da Miami Dolphins in da AFC wild-card round.
Dey stay tryna get more subscribers fo’ deir app. Da strategy fo’ Peacock, like all da oddah streamin’ platforms, stay fo’ use one big live sports event fo’ bring in one big audience.
Dey tryna make plenny money like da TV channels too, an’ Peacock stay stickin’ to der strategy even though dey wen lose $2.8 billion in 2023. (Dey stay hopin’ dat stay da peak loss, no can go highah.) But den, da game wen turn out fo’ be one stunning success.
Da numba of people viewin’ on Peacock, NBC stations in Miami an’ Kansas City, an’ da NFL app wen reach 23 million! Dis da most-streamed NFL game evah in da U.S., bruddah!
Da numbas wen reach a peak of 24.6 million viewers in da second quarter. Dis average viewership top da least-watched playoff game from last year by couple million viewers.
(Fo’ mo’ context, da six wild-card games from last year on Fox, CBS, NBC, an’ ABC/ESPN/ESPN2 averaged 28.8 million viewers.) Daniel Cohen, one big boss fo’ media rights consulting at Octagon, wen tell The Athletic dat da biggest challenges fo’ subscription video-on-demand services in da U.S. stay da subscriber churn an’ piracy.
We goin’ find out in couple months how many people wen sign up fo’ watch da game, an’ how many of dem wen cancel aftah da game. (Da cheapest option fo’ buy da game stay $5.99 fo’ one premium plan fo’ one month.) Peacock stay da top-downloaded app fo’ iPhone an’ iPad on Saturday night.
NBC wen do plenny push fo’ Peacock durin’ da fourth quarter of da Houston Texans’ beatdow of da Cleveland Browns earlier on Saturday. Dey wen show Taylor Swift walkin’ in Arrowhead Stadium an’ da “Football Night In America” crew wen advertise da Peacock game.
Plus, we wen get bonus coverage on NBC at da start of da game wit Ahmed Fareed, Devin McCourty, an’ Chris Simms givin’ da play-by-play on one split screen. An average of 23 million people wen watch da Dolphins-Chiefs wild-card game on Saturday night, streamed exclusively on Peacock outside of da Miami an’ Kansas City markets.
(David Eulitt / Getty Images) Rick Cordella, da big boss fo’ NBC Sports, said before da game dat dey had two main goals—fo’ make one solid production an’ give da users one smooth experience all ova da country. No major problems wen reported about da streaming, so gotta give Peacock one win fo’ dat.
(Dey no can control all da issues wit da local cable an’ internet providers or personal devices.) How you feel ’bout Mike Tirico an’ Jason Garrett an’ whethah da payment was worth it if you new to Peacock, dat goin’ depend on you. Tirico always stay on point, Garrett had more energy dan Dungy last year, but still plenty oddah NFL analysts bettah den him.
An’ if you wasn’t rootin’ fo’ da Dolphins or Chiefs, da game no goin’ be too memorable. Peacock’s first exclusive NFL game wen happen on December 23, wen da Buffalo Bills wen beat da Chargers.
Dey had ’bout 7.3 million viewers an’ reached a peak of ’bout 8.4 million viewers durin’ da commercial-free fourth quarter. Dis Chiefs-Dolphins playoff game wen also go commercial-free in da fourth quarter thanks to sponsors like AWS, Geico, an’ Hotels.com.
As Anthony Crupi from Sportico said, “Comcast more focused on long-term growth of Peacock den da short-term cash from commercials, around $18 million to $20 million.” Back in 2008, NBC wen start streamin’ “Sunday Night Football” online, an’ dey wen da first NFL partner in da U.S. to stream da Super Bowl in 2012.
So, it make sense for Peacock to do it again in da future. “We’ve been on Peacock fo’ several years now, an’ we happy wit NBC’s plans dat dey brought to us in da spring,” said Schroeder.
“We happy wit da continued growth we seeing in digital distribution, especially with ‘Thursday Night Football’ on Amazon. Dey gettin’ close to last year’s TV viewership numbers on Fox an’ NFL Network.” Schroeder also made it clear dat da NFL still committed to broadcast television, which stay true, but Saturday night feel like one big moment, like crossin’ one line.
“Having broad reach is important to us. We reach ’bout 190 million people ovah da course of da year, so we gotta make sure our content reach everywhere.
It make us different from oddah sports. All our games get broadcast on TV, at least in da local markets, an’ ’bout 90 percent of our games broadcast as da main platform.
It stay important to us. We see da media landscape changin’, an’ we wanna be where our fans stay, especially da young ones on different screens.” You might not like dis move from da NFL, but they always stay movin’ forward.
NOW IN ENGLISH
NFL Puts Money First: Exclusive NFL Playoff Game Streamed on Peacock
NFL Does First-Ever Exclusive Streamed Playoff Game, Peacock Scores Big! Eh, da NFL never stops, they always stay moving forward, making more money.
This week, they did something sneaky, when they streamed one NFL playoff game exclusively, and you better believe this won’t be the last time! The NFL Vice President for Media Distribution, Hans Schroeder, spoke to the media about this game, and he said how they are excited to continue the conversation with NBC and explore what more they can do in the future.
For the NFL, everything is about the money. No matter if the politicians go on social media, no matter if the current players have concerns, and no matter if the fans complain because they have to pay extra for the playoff games, the NFL will stay on top, like a big ATM for the owners.
They grabbed all the money they can for now and the future, and whether the numbers for viewership are small or not, that doesn’t really matter to them. Peacock paid $110 million to show the Kansas City Chiefs beating the Miami Dolphins in the AFC wild-card round.
They wanted to show it to try and get more subscribers for their app. You know how these streaming platforms figured out they can make money by getting a lot of people to watch these live sports events.
And this strategy has always worked for the TV channels too, and Peacock is sticking to it, even if they had $2.8 billion in losses in 2023. They’re hoping that $2.8 billion is the highest, it can’t go higher than that.
But then, the game turned out to be a big hit! The game got 23 million viewers on Peacock, the NBC stations in Miami and Kansas City, and the NFL app.
This is the most-streamed NFL game ever in the U.S.! The numbers peaked at 24.6 million in the second quarter.
This is better than last year’s least-watched playoff game on NBC by a lot. The league doesn’t like to go backwards when it comes to making more money from their media rights.
If you were betting on whether this first-ever exclusive, live-stream NFL playoff game will happen again, you better go big and say, “Yeah!” This is going to happen again in the 2024 playoffs. Hans Schroeder, the NFL’s big boss for media distribution, pretty much said so himself during a conference call with the reporters three days before the game.
“NFL Does First-Ever Exclusive Streamed Playoff Game, Peacock Scores Big! Eh, the NFL never stops, they always stay moving forward, making more money.
This week, they did something sneaky, when they streamed one NFL playoff game exclusively, and you better believe this won’t be the last time! The NFL Vice President for Media Distribution, Hans Schroeder, spoke to the media about this game, and he said how they are excited to continue the conversation with NBC and explore what more they can do in the future.
For the NFL, everything is about the money. No matter if the politicians go on social media, no matter if the current players have concerns, and no matter if the fans complain because they have to pay extra for the playoff games, the NFL will stay on top, like a big ATM for the owners.
They grabbed all the money they can for now and the future, and whether the numbers for viewership are small or not, that doesn’t really matter to them. Peacock paid $110 million to show the Kansas City Chiefs beating the Miami Dolphins in the AFC wild-card round.
They wanted to show it to try and get more subscribers for their app. You know how these streaming platforms figured out they can make money by getting a lot of people to watch these live sports events.
And this strategy has always worked for the TV channels too, and Peacock is sticking to it, even if they had $2.8 billion in losses in 2023. They’re hoping that $2.8 billion is the highest, it can’t go higher than that.
But then, the game turned out to be a big hit! The game got 23 million viewers on Peacock, the NBC stations in Miami and Kansas City, and the NFL app.
This is the most-streamed NFL game ever in the U.S.! The numbers peaked at 24.6 million in the second quarter.
This is better than last year’s least-watched playoff game on NBC by a lot. The league doesn’t like to go backwards when it comes to making more money from their media rights.
If you were betting on whether this first-ever exclusive, live-stream NFL playoff game will happen again, you better go big and say, “Yeah!” This is going to happen again in the 2024 playoffs. Hans Schroeder, the NFL’s big boss for media distribution, pretty much said so himself during a conference call with the reporters three days before the game.
“NFL Does First-Ever Exclusive Streamed Playoff Game, Peacock Scores Big! Eh, the NFL never stops, they always stay moving forward, making more money.
This week, they did something sneaky, when they streamed one NFL playoff game exclusively, and you better believe this won’t be the last time! The NFL Vice President for Media Distribution, Hans Schroeder, spoke to the media about this game, and he said how they are excited to continue the conversation with NBC and explore what more they can do in the future.
For the NFL, everything is about the money. No matter if the politicians go on social media, no matter if the current players have concerns, and no matter if the fans complain because they have to pay extra for the playoff games, the NFL will stay on top, like a big ATM for the owners.
They grabbed all the money they can for now and the future, and whether the numbers for viewership are small or not, that doesn’t really matter to them. Peacock paid $110 million to show the Kansas City Chiefs beating the Miami Dolphins in the AFC wild-card round.
They wanted to show it to try and get more subscribers for their app. You know how these streaming platforms figured out they can make money by getting a lot of people to watch these live sports events.
And this strategy has always worked for the TV channels too, and Peacock is sticking to it, even if they had $2.8 billion in losses in 2023. They’re hoping that $2.8 billion is the highest, it can’t go higher than that.
But then, the game turned out to be a big hit! The game got 23 million viewers on Peacock, the NBC stations in Miami and Kansas City, and the NFL app.
This is the most-streamed NFL game ever in the U.S.! The numbers peaked at 24.6 million in the second quarter.
This is better than last year’s least-watched playoff game on NBC by a lot. The league doesn’t like to go backwards when it comes to making more money from their media rights.
If you were betting on whether this first-ever exclusive, live-stream NFL playoff game will happen again, you better go big and say, “Yeah!” This is going to happen again in the 2024 playoffs.
