Da “Super Mario Bros. Movie” Bring Back Da Family Box Office Like One Ko’olau Wind ๐ฟ๐ฐ๐น๏ธ
Eh, Hollywood was struggling fo’ come back aftah da pandemic hit, and one big reason was cuz da family audience wasn’t showing up like before. Family movies, especially da animated kine, was only making up 17% of worldwide ticket sales in 2020 – dat’s like half of what it was in 2019. But, dis weekend, “Da Super Mario Bros. Movie” from Universal Pictures wen bring back da fam bam on one big scale – like jaw-dropping big. Da movie wen make an estimated $146.4 million in ticket sales in da US and Canada, and $204.6 million since it opened on Wednesday! Da movie, rated PG and cost around $100 million fo’ make, wen have Illumination Entertainment and Nintendo behind it.๐๐ฎ
“Da Super Mario Bros. Movie” follows da story of Brooklyn plumbers who get sucked into one magical and dangerous place called da Mushroom Kingdom. Da movie wen also make $173 million overseas – one result dat one Hollywood trade news site wen call “plumb insane.” Da result was almost da same as other Universal blockbusters like “Fast and Furious” and “Jurassic World.”๐ฅ๐ฌ๐ญ
So, are family movies back fo’ realz? Hollywood studio executives and movie theater owners was shouting “YES!” like they was doing cartwheels ova da weekend. But, box office analysts stay more cautious. They stay saying dat Walt Disney Studios, which stay one dominant provider of family entertainment, gotta deliver one theatrical animated hit before anyone can say dat family movies stay back fo’ good. Da last five animated movies dat Disney wen release in theaters wen disappoint at da box office. (Da movies was “Strange World” and “Lightyear” last year, and “Encanto,” “Raya and the Last Dragon,” and “Ron’s Gone Wrong” in 2021.)๐จโ๐ฉโ๐งโ๐ฆ๐ฆ๐ผ
But, Disney stay coming out with two new animated movies soon: “Elemental,” one movie about one world where da residents stay made of fire, water, earth, and air, stay coming in June. “Wish,” one musical movie about one young girl and one star dat fall from da sky, stay coming in November.
Taking da keiki to da movies stay expensive – like as much as $110 fo’ one fam bam of four in New York City, and dat stay wit’out popcorn (which stay $9.29 fo’ one small) or one soda (which stay $7 fo’ one). Plus, families stay used to watching new animated movies at home during da pandemic when Disney stay showing Pixar films like “Luca,” “Turning Red,” and “Soul” on its streaming service, which stay Disney+. Da streaming service stay “free,” or at least it stay feeling like dat fo’ anyone who stay already subscribing to Disney+ (which stay $8 per month fo’ da basic version).๐๐๏ธ
Anyways, dis weekend in North America, “Da Super Mario Bros. Movie” stay easily number one. Second place stay one tight race between “John Wick: Chapter 4” (Lionsgate), “Dungeons & Dragons: Honor Among Thieves” (Paramount), and “Air” (Amazon). Analysts estimate dat each movie made about $14 million. “Air,” which stay directed by Ben Affleck, wen make roughly $20 million since it opened on Wednesday on 3,500 domestic movie screens – a total dat da box office authority David A. Gross called “excellent.” He stay saying dat sports dramas, like “Air” dat stay about Nike’s efforts in da 1980s to get one young Michael Jordan fo’ endorse
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The Super Mario Bros. Movie Brings Back the Family Box Office Like a Cool Breeze ๐ฟ๐ฐ๐น๏ธ
Hey, Hollywood was struggling to come back after the pandemic hit, and a big reason for that was because the family audience wasn’t showing up like before. Family movies, especially the animated kind, only made up 17% of worldwide ticket sales in 2020 – that’s like half of what it was in 2019. But this weekend, “The Super Mario Bros. Movie” from Universal Pictures brought back the family audience on a big scale – like jaw-dropping big. The movie made an estimated $146.4 million in ticket sales in the US and Canada, and $204.6 million since it opened on Wednesday! The movie, rated PG and cost around $100 million to make, had Illumination Entertainment and Nintendo behind it.๐๐ฎ
“The Super Mario Bros. Movie” follows the story of Brooklyn plumbers who get sucked into a magical and dangerous place called the Mushroom Kingdom. The movie also made $173 million overseas – a result that one Hollywood trade news site called “plumb insane.” The result was almost the same as other Universal blockbusters like “Fast and Furious” and “Jurassic World.”๐ฅ๐ฌ๐ญ
So, are family movies back for real? Hollywood studio executives and movie theater owners were shouting “YES!” like they were doing cartwheels over the weekend. But box office analysts remain more cautious. They say that Walt Disney Studios, which is a dominant provider of family entertainment, has to deliver a theatrical animated hit before anyone can say that family movies are back for good. The last five animated movies that Disney released in theaters were disappointments at the box office. (The movies were “Strange World” and “Lightyear” last year, and “Encanto,” “Raya and the Last Dragon,” and “Ron’s Gone Wrong” in 2021.)๐จโ๐ฉโ๐งโ๐ฆ๐ฆ๐ผ
But Disney is coming out with two new animated movies soon: “Elemental,” a movie about a world where the residents are made of fire, water, earth, and air, is coming in June. “Wish,” a musical movie about a young girl and a star that falls from the sky, is coming in November.
Taking the kids to the movies is expensive – as much as $110 for a family of four in New York City, and that’s without popcorn (which is $9.29 for a small) or a soda (which is $7 for one). Plus, families have gotten used to watching new animated movies at home during the pandemic when Disney was showing Pixar films like “Luca,” “Turning Red,” and “Soul” on its streaming service, which is Disney+. The streaming service is “free,” or at least it feels like that for anyone who is already subscribing to Disney+ (which is $8 per month for the basic version).๐๐๏ธ
Anyway, this weekend in North America, “The Super Mario Bros. Movie” was easily number one. Second place was a tight race between “John Wick: Chapter 4” (Lionsgate), “Dungeons & Dragons: Honor Among Thieves” (Paramount), and “Air” (Amazon). Analysts estimate that each movie made about $14 million. “Air,” which is directed by Ben Affleck, made roughly $20 million since it opened on Wednesday on 3,500 domestic movie screens – a total that the box office authority David A. Gross called “excellent.” He says that sports dramas, like “Air” which is about Nike’s efforts in the 1980s to get a young Michael Jordan to endorse their brand, tend to arrive at about $5.4 million in ticket sales.
The turnout for “Air” validated Amazon’s decision to release the well-reviewed film in theaters, where it will play exclusively for at least a month before becoming available on the company’s Prime Video streaming service.
