Da New CMO Thomas Ranese From Chobani Stay One Step Ahead With Tech Fo’ Marketing 📲🔥

⬇️ Pidgin | ⬇️ ⬇️ English

Da Fall of FaZe Clan: Chobani’s New CMO Takes Tech-Driven Approach to Marketing! 📱🥛 Eh, braddahs and sistahs!

You eva heard ’bout augmented reality (AR) an’ virtual reality (VR)? Dem tings stay blowin’ up in da world of marketing, yeah?

Nowadays, you no need be one big-shot brand fo’ use ’em. Even us regular folks can get in on da action wit jus’ one QR code.

No more just flower crowns an’ doggy ears on Snapchat filters – Meta, Apple, an’ all dem odda tech giants stay rollin’ out wearable AR/VR headsets! Guess who else tryna jump on dis bandwagon?

Chobani! Dey like break through all dat digital noise and reach out to young peeps.

An’, check dis out – dey wen hire Thomas Ranese as deir new Chief Marketing Officer (CMO). Dis guy know his stuff when it come to tech companies.

He used fo work at Uber and Google before he start work for Chobani. In da latest episode of Da Digiday Podcast 🎙️ , Ranese spill some beans about his new gig at Chobani.

He talk story ‘bout how he plan fo drive product awareness outside just da yogurt aisle at grocery stores while still keepin’ true to what make Chobani special. You know wat’s cool?

I go share some highlights from dat podcast with you guys so we can learn mo’ ‘bout what’s happenin’. Ready?

First ting first – why would someone leave the exciting world of tech behind for food?! Well according to Ranese himself: It has felt much more like a tech company than a CPG company.

For realzies! Him say working for Uber and Google was way closer experience-wise to working for Chobani than some big-name food company like Pepsi or General Mills.

He still figgah out his marketing plans, but he know one ting fo’ sure – he like people see dat Chobani not jus’ about yogurt. Chobani stay all ‘bout building up deir brand and flexin’ deir marketing muscles.

Dey wen grow from scratch wit one innovative product an’ a founder who had plenty love fo’ da brand.

NOW IN ENGLISH

Chobani’s New CMO Thomas Ranese Leverages Tech in Marketing

Da Fall of FaZe Clan: Chobani’s New CMO Takes Tech-Driven Approach to Marketing! 📱🥛 Eh, brothers and sisters!

Have you ever heard about augmented reality (AR) and virtual reality (VR)? Those things are blowing up in the world of marketing, yeah?

Nowadays, you don’t need to be a big-shot brand to use them. Even us regular folks can get in on the action with just one QR code.

No more just flower crowns and doggy ears on Snapchat filters – Meta, Apple, and all those other tech giants are rolling out wearable AR/VR headsets! Guess who else is trying to jump on this bandwagon?

Chobani! They want to break through all that digital noise and reach out to young people.

And check this out – they hired Thomas Ranese as their new Chief Marketing Officer (CMO). This guy knows his stuff when it comes to tech companies.

He used to work at Uber and Google before he started working for Chobani. In the latest episode of The Digiday Podcast 🎙️ , Ranese spilled some beans about his new gig at Chobani.

He talked about how he plans for driving product awareness outside of just the yogurt aisle at grocery stores while still staying true to what makes Chobani special.