💇♀️🌺🌺📣 Kane Company Stay Grindin’ fo’ Crush da Game on Undastandin’ Black Women’s Hair 💇♀️🌺
Unilever, da big global kine company, stay stayin’ true to da hustle, bringin’ peeps inside one salon to test out new kine products. Dey stay hopin’ fo’ get a bigga piece of the action in da long-undervalued but always growin’ Black beauty market. 💄🌺
On one sunny spring day, Marcella Roberts an’ Brooke Council stay chillaxin’ inside da salon, shootin’ da breeze ’bout how much dey love deir hair. Da two sistahs, both Black, stay chattin’ ’bout some new cream dey been usin’ to style an’ moisturize deir curly hairstyles. 💁♀️💆♀️
“It does wonders,” say Ms. Roberts, whose job outside, workin’ as one meter reader, can dry out her curls in a heartbeat. “It lasts for a couple of days.” 😍
“Even my co-worker say how soft my hair stay,” add Ms. Council. 😊
Dey say da cream neva leave dem with all dem lil’ flakes dat odda products sometimes do. Plus, even though da cream smell all tropical an’ strong wen dey put ’em on, it “mellow out an’ stay smellin’ real nice” as da day go on, Ms. Council say. 🌴🌸
An’ da initial smell neva stop Ms. Roberts from slappin’ da cream all ova her scalp. “A little does go a long way,” she say. “But I just had fo’ try ’em out. I said, ‘Well, it’s a testing center.'” 💆♀️💦
Da spot she talkin’ ’bout stay da salon itself, run by Unilever, dis massive kine company ownah of brands like Dove, Vaseline, an’ SheaMoisture. Da product da ladies was checkin’ out stay one of da company’s newest releases, an’ as dey share deir thoughts, Unilever’s scientists an’ stylists stay listenin’ in an’ takin’ notes on deir phones. 👩🔬📝
Dis salon an’ da knowledge dey get from da peeps testin’ products stay jus’ one way Unilever tryin’ fo’ dive deep into da long-undervalued yet crucial Black hair care market. Fo’ too long, beauty companies stay ignorin’ or not investin’ nuff into Black customers. But wit’ people of color makin’ up mo’ an’ mo’ of da U.S. population, da beauty companies gotta step up an’ undastand da millions of consumers wit’ deir textured hair. 💁♀️💇♀️🌟
If Unilever can nail dis, da company could grab an even bigga slice of da $1.8 billion dat Black customers in da United States spend on hair products every year. Black wahine stay usin’ twice as many products fo’ deir hair care an’ stylin’ routine compared to da white wahine. An’ even wit’ all dis demand, Black customers three times more likely den odda ethnic groups fo’ say dey not happy wit’ da choices dey got fo’ hair an’ skin care, like da McKinsey report from last year say. 😮💰
“I stay blown away by all da work we done so far, but we still got plenty mo’ fo’ do,” say Peter Schrooyen, da boss fo’ Unilever’s research an’ development fo’ a bunch of beauty brands in North America. “We stay knowin’ plenty ’bout people wit’ darker skin from India, Africa, but 🌍✨
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💇♀️🌺🌺📣 Kane Company Stay Grindin’ to Crush the Game on Understanding Black Women’s Hair 💇♀️🌺🌺📣
Unilever, the big global company, remains committed to the hustle, bringing people inside a salon to test out new products. They hope to gain a larger share of the long-undervalued but ever-growing Black beauty market. 💄🌺
On a sunny spring day, Marcella Roberts and Brooke Council are relaxing inside the salon, talking about how much they love their hair. The two sisters, both Black, discuss a new cream they’ve been using to style and moisturize their curly hairstyles. 💁♀️💆♀️
“It does wonders,” says Ms. Roberts, whose job as a meter reader can dry out her curls quickly. “It lasts for a couple of days.” 😍
“Even my co-worker comments on how soft my hair is,” adds Ms. Council. 😊
They mention that the cream never leaves them with those tiny flakes that other products sometimes do. Plus, even though the cream has a strong tropical scent when they apply it, it “mellows out and smells really nice” as the day goes on, according to Ms. Council. 🌴🌸
And the initial scent doesn’t deter Ms. Roberts from applying the cream all over her scalp. “A little goes a long way,” she says. “But I just had to try it out. I thought, ‘Well, it’s a testing center.'” 💆♀️💦
The place they’re referring to is the salon itself, run by Unilever, this massive company that owns brands like Dove, Vaseline, and SheaMoisture. The product the ladies were checking out is one of the company’s newest releases, and as they share their thoughts, Unilever’s scientists and stylists are listening in and taking notes on their phones. 👩🔬📝
This salon and the knowledge they gather from people testing products are just one way Unilever is trying to dive deep into the long-undervalued yet crucial Black hair care market. For too long, beauty companies have ignored or underinvested in Black customers. But with people of color making up more and more of the U.S. population, beauty companies have to step up and understand the millions of consumers with textured hair. 💁♀️💇♀️🌟
If Unilever can master this, the company could grab an even bigger slice of the $1.8 billion that Black customers in the United States spend on hair products every year. Black women use twice as many products for their hair care and styling routine compared to white women. And despite all this demand, Black customers are three times more likely than other ethnic groups to say they are not happy with the choices they have for hair and skin care, as the McKinsey report from last year states. 😮💰
“I am blown away by all the work we’ve done so far, but we still have plenty more to do,” says Peter Schrooyen, the boss of Unilever’s research and development for a variety of beauty brands in North America. “We have gained valuable knowledge about people with darker skin from India, Africa, but 🌍✨
