🐦💬 Eh, Wat Wen Happen Wen 15 Big-Time Twitter Celebrities All Komo Inside Threads?
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So, we wen check out da daily kine actions of guys like Ellen DeGeneres, Wiz Khalifa, Selena Gomez and plenny oddah big kahunas on top Twitter fo’ figgah out if Threads get chance fo’ stick around. Threads, da new kine social app from Meta, wen get off to one mean start dis month wit’ 100 million downloads in less den one week. Had choke momentum, yeah, da app looked like he was ready fo’ take over Twitter. 🚀📲
But ho, fast kine downloads no mean da app going stay popular, yeah? So now da question stay, Threads get staying power o’ what?
So, us guys wen start one experiment. We wen make list of 15 of some of da most-followed celebrities and big kine guys on top Twitter who wen join Threads, including Katy Perry, Ellen DeGeneres, Bill Gates, Britney Spears, Shakira and Oprah Winfrey. Then we wen compare how they act on Twitter wit’ how they act on Threads every day since July 5, wen Threads was released. We also wen look at wat they did on top Instagram, which Meta owns and where they wen make Threads. 🧪🔍
Da idea was fo’ see which social platform keep da celebrities da most active. Wat we wen find out is just one small kine snapshot, but it might give us some clues about where Threads stay headed.
Plenny celebrities wen embrace Threads first time.
Ms. DeGeneres, who wen join Twitter in 2008, no wen tweet since late April. Wen Threads wen roll out, she was one of da first 3,000 peepo fo’ download da app. 📈📲
“Welcome to Gay Twitter!” she wen post on top Threads on July 5. Had ova 7,000 replies to her message fast kine.
Of da 15 celebrities we wen follow, Ms. DeGeneres was one of three who stop posting on Twitter in da recent months and wen start fo’ be active on top Threads. Da oddah two was Selena Gomez, who no wen tweet since late May, and Ms. Winfrey, who no wen post on Twitter since January. Ms. Gomez used Threads fo’ say “hi” to her fans, while Ms. Winfrey say she on top Threads fo’ promote one musical remake of da film “The Color Purple,” which she wen produce. 🎥🎶
Oddah celebrities, like Demi Lovato, wen start posting more regular on top Threads than on Twitter. In da first week wen Threads’ was released, Ms. Lovato wen post six times on top Threads and shared two replies to one of her posts, but only wen post one time on Twitter fo’ promote da rock version of her hit song “Sorry Not Sorry.” 🎤🎸
Ms. Lovato used Threads fo’ engage wit’ her fans, asking them fo’ music recommendations and thread puns, even tho her followers on top da app was way less than wat she had on top Twitter. As of Wednesday, she had two million followers on top Threads and 53 million on top Twitter. 🤩📊
Wiz Khalifa was da most buisy on top Threads, before he wen chill. Wiz Khalifa on top Threads. Da rapper was da only celebrity we wen follow who wen publish double-digit number of posts any day on top Threads. Of da celebrities we wen follow, Wiz Khalifa was da most active on Threads by far, publishing original posts and sharing oddah peepo’s messages and replies. 🎧📝
Da rapper, whose real name is Cameron Jibril Thomaz, wen post an average of 38 times a day on top Threads in da first two weeks wen da app was released, while averaging five posts a day on top Twitter.
His Threads posts usually wen mix text, photos and videos wit’ nuggets about his personal life. “Proudly bringing the weed to threads,” he wen write in his first post on top July 5, wit’ one short video of him lighting one joint. 📸🌿
But da rapper’s activity on top Threads wen gradually go down. He wen reply to ova 100 posts — mostly to peepo who wen respond to his own posts — da first week aftah Threads was launched. Dat number went down in da second week, wit’ fewer original posts and shares.
Starting on top July 16, he wen go all out on Twitter, sometimes posting more than 10 times a day. He still more active on top Threads, but has wen start publishing similar stuff on both platforms. 🔄🗣️
Some celebrities have wen start treating Threads and Twitter da same. 🐦💬
Is there one difference between Threads and Twitter? No if you ask Jimmy Fallon, Shakira or the Bollywood star Shah Rukh Khan.
Ova da last three weeks, they was among da celebrities who published da same o’ almost da same posts on top Twitter and Threads. Dat showed they may not be making one difference between da platforms and are using both as broadcast mechanisms. 📡💻
On top July 12, for example, Mr. Fallon wen retweet congratulations to “That’s My Jam,” one game show he hosts, for an Emmy Award nomination. He wen publish da same message on top Threads, but without da hashtags he used on top his Twitter post. He has since not posted on top Twitter or Threads. 🏆🎉
From July 6 through July 13, Shakira wen post one series of pictures to Threads, including of one Fendi fashion show, one picture of herself and the songwriter David Stewart, and photos of herself in London — all of which she also wen put on top Twitter with the same captions.
Mr. Khan wen share posters of his upcoming movie “Jawan” to Twitter, Threads and Instagram with the same captions. But he looked like he have one small kine preference for Twitter: On top July 13, he used da “AskSRK” hashtag on top the platform fo’ fans to ask him questions about da movie. 🎬🎥
Instagram wins! 🎉📸
The number of days each celebrity was active on top Threads, Twitter and Instagram between July 5 and July 25.
Note: Active days are days where celebrities made at least one post. 📆📊
Of da 15 celebrities we tracked who wen join Threads, four — Ms. Perry, Kim Kardashian, Kylie Jenner and Miley Cyrus — had not posted on top da new app.
And like Mr. Khalifa, oddahs wen look like lose some of their initial enthusiasm for Threads. Shakira, aftah being active on top Threads during da app’s first week, had not posted on top it since July 13. Ms. DeGeneres, who posted six times during her first week on top Threads, had done so only once in da past week.
NOW IN ENGLISH
🐦💬Evaluating the Activity of 15 Top Twitter Celebrities on Threads
We set out to observe the daily activities of figures like Ellen DeGeneres, Wiz Khalifa, Selena Gomez, and many other high-profile Twitter users to discern whether Threads, the new social app from Meta, has potential for long-term popularity. Threads had an impressive launch this month with 100 million downloads in less than a week. Despite its initial momentum, it’s unclear whether Threads can sustain its success and compete with Twitter. 🚀📲
While rapid downloads indicate an initial surge of interest, it doesn’t guarantee the app’s long-term success. Hence, we pondered the question: Does Threads have staying power?
We initiated an experiment, tracking 15 of the most-followed celebrities and influencers on Twitter who joined Threads, including Katy Perry, Ellen DeGeneres, Bill Gates, Britney Spears, Shakira, and Oprah Winfrey. We compared their activity on Twitter with their activity on Threads each day since July 5, when Threads was launched. We also considered their activity on Instagram, which is owned by Meta and serves as the platform where Threads was created. 🧪🔍
The goal was to see which social platform engaged the celebrities most. Although our findings offer a limited snapshot, they may provide some insights into the future of Threads.
Many celebrities were quick to embrace Threads.
DeGeneres, a Twitter user since 2008, hasn’t tweeted since late April. As soon as Threads was launched, she was among the first 3,000 people to download the app. 📈📲
“Welcome to Gay Twitter!” she posted on Threads on July 5, quickly garnering over 7,000 replies.
Out of the 15 celebrities we tracked, DeGeneres was one of three who stopped posting on Twitter in recent months and started engaging actively on Threads. The others were Selena Gomez, who hadn’t tweeted since late May, and Winfrey, who hadn’t posted on Twitter since January. Gomez used Threads to greet her fans, while Winfrey used it to promote a musical remake of the film “The Color Purple,” which she produced. 🎥🎶
Other celebrities, like Demi Lovato, began posting more frequently on Threads than on Twitter. In the first week following Threads’ release, Lovato made six posts on Threads and responded to two comments on her posts, but only made a single Twitter post to promote the rock version of her hit song “Sorry Not Sorry.” 🎤🎸
Lovato used Threads to interact with her fans, asking them for music recommendations and thread puns, despite having significantly fewer followers on the app compared to Twitter. As of Wednesday, she had two million followers on Threads and 53 million on Twitter. 🤩📊
Wiz Khalifa was the most active on Threads, though his engagement eventually declined. The rapper was the only celebrity we followed who published a double-digit number of posts on any given day on Threads. Among the celebrities we followed, Khalifa was by far the most active on Threads, posting original content and sharing other users’ messages and replies. 🎧📝
Khalifa, whose real name is Cameron Jibril Thomaz, posted an average of 38 times per day on Threads in the first two weeks following the app’s launch, compared to an average of five posts per day on Twitter.
His Threads posts typically combined text, photos, and videos with tidbits about his personal life. “Proudly bringing the weed to threads,” he wrote in his inaugural post on July 5, accompanying the text with a short video of him lighting a joint. 📸🌿
However, the rapper’s activity on Threads gradually decreased. He replied to over 100 posts — mostly responses to his own posts — in the first week after Threads was launched. That number declined in the second week, along with fewer original posts and shares.
Starting on July 16, he ramped up his activity on Twitter, sometimes posting more than 10 times per day. He remains more active on Threads but has begun publishing similar content on both platforms. 🔄🗣️
Some celebrities have started treating Threads and Twitter identically. 🐦💬
Is there a difference between Threads and Twitter? Not according to Jimmy Fallon, Shakira, or Bollywood star Shah Rukh Khan.
In the past three weeks, they were among the celebrities who posted identical or nearly identical content on both Twitter and Threads. This suggests they may not distinguish between the platforms and use both as broadcast tools. 📡💻
On July 12, for example, Fallon retweeted a congratulatory message to “That’s My Jam,” a game show he hosts, for an Emmy Award nomination. He posted the same message on Threads, but without the hashtags he used in his Twitter post. He hasn’t posted on Twitter or Threads since. 🏆🎉
From July 6 to July 13, Shakira posted a series of pictures on Threads, including from a Fendi fashion show, a photo of herself and songwriter David Stewart, and images of her in London — all of which she also posted on Twitter with identical captions.
Khan shared posters of his upcoming movie “Jawan” on Twitter, Threads, and Instagram, all with the same captions. However, he seems to have a slight preference for Twitter: On July 13, he used the “AskSRK” hashtag on the platform for fans to ask him questions about the movie. 🎬🎥
Instagram wins! 🎉📸
We tracked the number of active days each celebrity had on Threads, Twitter, and Instagram between July 5 and July 25.
Note: Active days are days when celebrities made at least one post. 📆📊
Of the 15 celebrities we followed who joined Threads, four — Perry, Kim Kardashian, Kylie Jenner, and Miley Cyrus — hadn’t posted on the new app.
And similar to Khalifa, others seemed to lose some of their initial enthusiasm for Threads. Shakira, who was active on Threads during the app’s first week, hasn’t posted on it since July 13. DeGeneres, who posted six times during her first week on Threads, only did so once in the past week.
