๐ฆ๐ฎ Sega Staging $1 Billion Comeback Wit’ Rumored Purchase of Rovio Entertainment, Angry Birds’ Owner
Sega, da famous video game company, stay supposedly close to buying Rovio Entertainment, da company behind da popular mobile game Angry Birds, for a whole $1 billion, according to sources from The Wall Street Journal. If all goes well, da deal could go through by early next week. ๐ฐ๏ธ๐ฐ
Some people are surprised dat Sega Sammy Holdings, Sega’s parent company, would spend so much on Rovio, especially since Angry Birds games aren’t as popular as they once were. Da original game wen explode in popularity in 2009, but da franchise hasn’t been as successful since it’s peak in 2014, when Rovio reported falling profits and layoffs. In 2016, Rovio released The Angry Birds Movie, which did well in theaters but got bad reviews. Da sequel, The Angry Birds Movie 2, didn’t do as well. Candy Crush, one of Rovio’s competitors, has been stealing Angry Birds’ spotlight.
Rovio made a move to get players to switch to its lucrative freemium sequels by removing da original Angry Birds game from da Google Play Store and renaming da iOS version to Red’s First Flight. Before Sega, Rovio nearly had an $800 million deal with Israeli developer Playtika to take over, but dat fell through in March. Now, Sega may be purchasing the Finland-based Angry Birds company instead. ๐ฑ๐ธ
Although da original Angry Birds game was da first mobile game to reach one billion downloads (a record certified by Guinness World Records), Rovio has been struggling recently. It reported dat its combined library of games reached five billion downloads as of last year, but dat wasn’t enough to keep it in da game. But maybe Sega has some new characters dat can be just as popular as Sonic and friends, and da acquisition of Rovio can bring in a new wave of mobile games.
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๐ฆ๐ฎ Sega to Spend $1 Billion on Rovio Entertainment, the Maker of Angry Birds ๐ฆ๐ฎ
According to sources from The Wall Street Journal, the famous video game company Sega is reportedly close to purchasing Rovio Entertainment, the creator of the popular mobile game Angry Birds, for $1 billion. The deal could be finalized by early next week if negotiations go well. ๐ฐ๐ฐ๏ธ
Some people are surprised by the acquisition, as the Angry Birds franchise has declined in popularity since its peak in 2014. Rovio reported a decrease in profits and layoffs at that time. Although the original game was a smash success in 2009, the franchise has seemingly fallen off. Rovio tried to remedy the situation by releasing The Angry Birds Movie in 2016, which did well in theaters but received negative reviews. Its 2019 sequel, The Angry Birds Movie 2, did not do as well. Candy Crush, one of Rovio’s competitors, has been growing in popularity, and this acquisition may be a way for Sega to catch up. ๐๐ค
Rovio has been attempting to shift its players to freemium sequels by removing the original Angry Birds game from the Google Play Store and renaming the iOS version to Red’s First Flight. Rovio nearly had an $800 million deal with Israeli developer Playtika, but that fell through in March. Sega may now be purchasing the Finland-based Angry Birds company instead. ๐ธ๐ฑ
While the Angry Birds franchise has not been as successful as it once was, the original game was the first mobile game to reach one billion downloads, a record certified by Guinness World Records. Rovio claimed that its combined library of games had reached five billion downloads as of last year. Perhaps Sega has a new set of characters waiting to become as popular as Sonic and friends, and this acquisition could result in a new wave of mobile games. ๐๐ฎ
