🏆💰🎭 Tony Awards Makin’ Jingle in da Box Office for Da Prize-Winning Shows
Aftah da Tony Awards wen give big props to “Leopoldstadt” and “Kimberly Akimbo,” by calling dem da best play and best musical, sales fo da tickets wen skyrocket. 🚀🎟️🎶
Da two shows wen score big time in da box office, just aftah dem grab da top Tony Awards last week. Da kine sales fo dese winning shows wen go way more up than da overall kine small increase in da box office. Dis one seem to support da argument from da industry to da Hollywood screenwriters who stay on strike, dat da Tony Awards telecast can help da struggling shows keep going. In particular, “Kimberly Akimbo” wen need da extra push; even though had plenty good reviews, da box office sales wen stay kinda slow. 📺🎬⚡
“Leopoldstadt,” one drama dat wen break hearts by Tom Stoppard about how da Holocaust wen impact one Jewish family in Vienna, wen get da biggest help. Da show wen grab da Tony Award for best new play on June 11, and da money dem make fo da week dat end on June 18 wen go up 42 percent from da week befo. Da ending of da show’s run on July 2 wen probably also help boost da grosses. 🎭💔🚁
“Kimberly Akimbo,” one odd kine show about one high school student with one serious genetic condition and one funny kine messed up home life, wen see 32 percent more in da box office aftah it wen win da prize for best new musical. Dis show, wen get written by David Lindsay-Abaire and Jeanine Tesori, wen play to full houses all week, which nevah wen happen befo. 🏫🎶💉
Overall, da money Broadway wen make wen go up 6 percent last week. Da kine increase probably reflect some mix of recovering from da effects of da wildfire smoke from da week befo, da slow start of da summer tourism season, and mo people knowing about Broadway shows cause of da awards ceremony and all da media coverage. 🏢🔥☀️
Da odda musicals dat wen get nominated for Tony Awards also wen see improvement aftah dea performances on da telecast. Dat includes “Shucked,” one country music show about corn, which wen go up 23 percent; “& Juliet,” one new version of “Romeo and Juliet” with pop music, which wen go up 18 percent; “New York, New York,” about two musicians trying to make it in da city aftah World War II, which wen go up 17 percent; and “Some Like It Hot,” which wen go up 10 percent. 🌽🎵🗽
“Parade,” which wen win da Tony Award for best musical revival, also wen go up 10 percent. Dis show about da lynching of a Jewish businessman in Georgia in da early 20th century. 🎉💼🌳
“Prima Facie” wen see a 17 percent increase aftah its lead actress, Jodie Comer, wen win a Tony. On Tuesday, da producers wen announce dat da play wen do da rare feat of getting back its capitalization cost, which was $4.1 million, and going start making profit befo it closes on July 2. But “Peter Pan Goes Wrong,” one crazy comedy dat no wen get any attention on da Tony Awards, wen see even more increase — 22 percent — reminding everybody how da box office can change any kine way. 🎭💵🎉
But just performing on da Tony Awards no wen pay off for “A Beautiful Noise,” da Neil Diamond musical, which no wen get nominated for any awards, and wen see a 11 percent drop in da box office aftah its cast wen sing “Sweet Caroline” on da telecast. 🎸🎤⬇️
In odda news, “Life of Pi,” which wen get adapted from da best-selling novel and also wen get made into one movie, wen announce on Tuesday dat it going end its run on July 23. Da play wen come from London aftah it wen win da Olivier Award for best new play, and wen get mostly good reviews when it wen open on March 30 in New York, but nevah wen really connect with da audiences. It wen pick up three Tony Awards for design, but no wen get nominated for best play; dem planning fo tour North America. 🐯🌊🏆
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🏆💰🎭 Tony Awards Driving Cash Flow in the Box Office for Award-Winning Shows
After the Tony Awards recognized “Leopoldstadt” and “Kimberly Akimbo” as the best play and best musical, ticket sales skyrocketed. 🚀🎟️🎶
These two shows significantly increased their box office earnings right after bagging top Tony Awards last week. The sales for these winning shows grew much more than the slight overall box office increase. This seems to support the industry’s argument to Hollywood’s striking screenwriters that a Tony Awards telecast can keep struggling shows afloat. “Kimberly Akimbo” especially needed this boost; despite receiving many positive reviews, its box office sales had been somewhat slow. 📺🎬⚡
“Leopoldstadt,” a heartbreaking drama by Tom Stoppard about the Holocaust’s effect on a Jewish family in Vienna, received the biggest support. The show won the Tony Award for best new play on June 11, and its grosses for the week ending June 18 increased by 42 percent from the previous week. The show’s imminent end on July 2 likely helped boost the grosses. 🎭💔🚁
“Kimberly Akimbo,” an eccentric show about a high school student with a severe genetic condition and a comically chaotic home life, saw a 32 percent increase in box office earnings after winning the prize for best new musical. This show, written by David Lindsay-Abaire and Jeanine Tesori, played to full houses all week, a situation that hadn’t happened before. 🏫🎶💉
Overall, Broadway’s earnings went up by 6 percent last week. The increase probably reflects some combination of recovery from the previous week’s wildfire smoke effects, the slow start of the summer tourism season, and increased public awareness of Broadway shows due to the awards ceremony and media coverage. 🏢🔥☀️
Other musicals nominated for Tony Awards also saw improvements after their telecast performances. That includes “Shucked,” a corn-themed country music show, which increased by 23 percent; “& Juliet,” a revisionist take on “Romeo and Juliet” set to pop hits, which increased by 18 percent; “New York, New York,” about two musicians navigating post-World War II city life, which increased by 17 percent; and “Some Like It Hot,” which saw a 10 percent increase. 🌽🎵🗽
“Parade,” which won the Tony Award for best musical revival, also saw a 10 percent increase. This show centers on the lynching of a Jewish businessman in Georgia in the early 20th century. 🎉💼🌳
“Prima Facie” saw a 17 percent increase after its lead actress, Jodie Comer, won a Tony. On Tuesday, the producers announced that the play had managed the rare achievement of recouping its capitalization cost of $4.1 million and would begin generating profits before it closes on July 2. However, “Peter Pan Goes Wrong,” a zany comedy that didn’t have any presence on the Tony Awards, saw an even higher increase — 22 percent — serving as a reminder of the unpredictable nature of box office results. 🎭💵🎉
However, performing at the Tony Awards didn’t benefit “A Beautiful Noise,” the Neil Diamond musical. It wasn’t nominated for any awards and suffered an 11 percent drop in box office revenue after its cast performed a singalong version of “Sweet Caroline” on the telecast. 🎸🎤⬇️
In other news, “Life of Pi,” which was adapted from a best-selling novel and also turned into a movie, announced on Tuesday that it would end its run on July 23. The play arrived from London after winning the Olivier Award for best new play. It received mostly positive reviews when it opened on March 30 in New York but never truly resonated with audiences. It won three Tony Awards for design but was not nominated in the best play category; a North American tour is planned. 🐯🌊🏆
