🎬🌟💬 Da Paris 2024 Olympics? NBCUniversal Roll Out One Campaign fo’ “Save da Date”
Da Olympics stay one big ting fo’ NBCUniversal.
Da winter and summer games stay da main attraction, shapin’ da culture and sports scene when dey happen. Plus, da games stay one key element fo’ Peacock, da company’s streaming service.
So, wit’ da Paris 2024 Olympics jus’ little ova one year away, da company stay startin’ fo’ spread da word to viewers: Save da date.
NBCU stay launchin’ one multi-platform marketing campaign, usin’ da “Save da Date” theme, fo’ get people hyped up fo’ da Olympics, which goin’ start on July 26 next year. And fo’ make it happen, da company stay bringin’ in some old friends: Da first commercial fo’ da new campaign feature da legendary country singer Dolly Parton (who stay been on NBC Christmas specials), WWE superstar Roman Reigns, and one minion. 🎶👊🤖
Jenny Storms, da CMO fo’ entertainment and sports at NBCU, say it’s gonna be one “explosive moment.”
Storms say, “Some of dem definitely connected to da organization. But in plenny cases, dey jus’ regular people who love da Olympics and da Olympic movement. We stay doin’ some work wit’ da minions and deir love fo’ da Olympics in da past. We know da WWE superstars stay big Olympic fans. So, we bringin’ to light da story, da idea, and da concept, and dese da biggest superstars in entertainment we can get fo’ come togetha’ fo’ dis campaign and launch it in one real big way.” 🎵🌟💪
As fo’ Parton, she wen tell The Hollywood Reporter in one statement: “I love da Olympics! I try my best fo’ plan my schedule fo’ watch as much as I can. I record ’em just in case I miss da live action on certain days and watch it back as soon as possible. I laugh, I cry, I scream; nobody lose in da Olympics, dey all spent deir life preparin’, but I celebrate wit’ da ones who get da gold, silver, and bronze medals.” 🏅🎉😄
But da Save da Date campaign no jus’ da commercial spot. On Monday mornin’, NBC’s Today show host one segment sendin’ off Savannah Guthrie, who goin’ report from Paris dis week to get ready fo’ da games. She goin’ interview athletes like Noah Lyles, Sydney McLaughlin-Levrone, Jordan Chiles, Shilese Jones, and Konnor McClain. “There are some names you know from da last Olympics and some you goin’ know ’bout in ’bout one year from now,” Guthrie tell THR in one interview. “So da idea really jus’ fo’ introduce some of da athletes, some of da storylines we followin’, but also show off Paris a li’l bit.” 🌍🎙️🏃♀️
Da Today show stay NBC News’ flagship program at da Olympics, wit’ athletes always stoppin’ by durin’ their media tours, and plenty hours of programmin’ fo’ cultural segments and tours alongside da day’s news.
“I tink da Today show and da Olympics go hand in hand,” Guthrie say. “We always try fo’ embrace da Olympics and da spirit of da games, and it match up so well wit’ da spirit of our show, which all ’bout inspiration, hope, optimism, da best of us, excellence. Those da themes we like fo’ highlight ev’ry single day, and da Olympics provide da perfect opportunity. And it’s one of dose tings we all can be really proud of and it’s one moment dat bring us togetha’, we hope.” 🤝🏅📺
And NBC stay also get help from one expert in savin’ da date fo’ dis new campaign: da wedding marketplace The Knot. The Knot goin’ have one Paris 2024 landing page and goin’ promote da Olympics on its social media channels.
“It’s like one li’l wink and nod, cuz when you tink ’bout The Knot, you tink ’bout big celebrations and big invitations,” Storms say.
Da campaign stay part of NBCUniversal’s “Symphony” advertisin’ effort, where dey bring all da company’s divisions togetha’ fo’ promote key programs and strategic efforts.
“All of dem pieces goin’ come togetha’ durin’ da whole week, across da Today show, Access Hollywood, Nightly News, Kelly Clarkson, Universal Parks, our sports, and Fandango,” Storms say. “So dere’s dat opportunity once again fo’ me to give dat depth and breadth, cuz it’s one secret sauce in our business and what we do.” 🎉📺🎢
Da 2024 Olympics goin’ be streamed live on Peacock, wit’ plenny of events also broadcast live on NBC and some otha’ NBCUniversal TV networks. Dis goin’ be da first Olympics since da COVID-19 pandemic wit’ stadiums full of crowds and families of athletes right dere.
Plus, Paris organizers design da games fo’ be TV-friendly, wit’ one openin’ ceremony gonna happen on da River Seine and some events take place in historic locations (like beach volleyball at da foot of da Eiffel Tower). 🏟️🏐🗼
NOW IN ENGLISH
🎬🌟💬 NBCUniversal Launches Campaign to ‘Save the Date’ for Paris 2024 Olympics
The Olympics hold immense significance for NBCUniversal.
Both the winter and summer games dominate ratings, shape culture, and dominate the sports landscape during their run. They also serve as a flagship event for Peacock, the company’s streaming service.
With the Paris 2024 Olympics just over a year away, NBCUniversal is starting to build anticipation among viewers: Save the date.
NBCU is embarking on a multi-platform marketing campaign with the theme “Save the Date” to generate excitement for the Olympics, set to begin on July 26th next year. To kick-start the campaign, the company is enlisting the help of familiar faces: The first commercial spot for this new campaign features the iconic country singer Dolly Parton (known for her appearances on NBC Christmas specials), WWE superstar Roman Reigns, and a beloved minion. 🎶👊🤖
Jenny Storms, the CMO for entertainment and sports at NBCU, describes it as an “explosive moment.”
Storms explains, “Some are definitely affiliated with the organization, but in many cases, they are just regular folks who love the Olympics and the Olympic movement. We have previously worked with the minions and their love for the Olympics. We know that WWE superstars are big Olympic fans. So, it’s about bringing to light the story, the idea, and the concept, and these are the biggest superstars in entertainment coming together to launch this campaign in a grand way.” 🎵🌟💪
As for Dolly Parton, she shared her love for the Olympics in a statement to The Hollywood Reporter: “I love the Olympics! I try my best to plan my schedule to watch as much of it as I can. I record it just in case I miss the live action on certain days and watch it back as soon as possible. I laugh, I cry, I scream; in the Olympics, there are no losers as they have all spent a lifetime preparing. But I celebrate with those who take home the gold, silver, and bronze medals.” 🏅🎉😄
However, the Save the Date campaign goes beyond just the commercial spot. On Monday morning, NBC’s Today show bid farewell to Savannah Guthrie, who will be reporting from Paris this week to gear up for the games. She will be interviewing athletes like Noah Lyles, Sydney McLaughlin-Levrone, Jordan Chiles, Shilese Jones, and Konnor McClain. Guthrie explained in an interview with THR, “There are some names you know from the last Olympics, and some you will come to know in about a year from now. The idea is to introduce some of the athletes and storylines we are following while also showcasing Paris a little bit.” 🌍🎙️🏃♀️
The Today show has always been NBC News’ flagship program during the Olympics. Athletes often make appearances during their media tours, and the show’s extensive programming allows for cultural segments and tours alongside the day’s news.
Guthrie states, “The Today show and the Olympics go hand in hand. We have always tried to embrace the Olympics and the spirit of the games, which aligns well with the spirit of our show—inspiration, hope, optimism, excellence. Those are the themes we hope to highlight every single day, and the Olympics provide a fantastic opportunity. It’s something we can all be proud of, a unifying moment.” 🤝🏅📺
NBC has also enlisted the expertise of The Knot, a wedding marketplace, for their Save the Date campaign. The Knot will have a dedicated landing page for the Paris 2024 Olympics and will promote the event on its social media channels.
Storms explains, “It’s a playful nod because when you think of The Knot, you think of big celebrations and invitations.”
This campaign is part of NBCUniversal’s “Symphony” advertising effort, which brings together all of the company’s divisions to promote key programs and strategic initiatives.
Storms concludes, “All of these pieces will come together throughout the week across the Today show, Access Hollywood, Nightly News, Kelly Clarkson, Universal Parks, our sports coverage, and Fandango. This is an opportunity to provide depth and breadth because it’s a secret sauce in our business and what we do.” 🎉📺🎢
The 2024 Olympics will be streamed live on Peacock, with many events also broadcast live on NBC and other NBCUniversal TV networks. This will be the first Olympics since the COVID-19 pandemic with stadiums filled with crowds and families of athletes present.
Additionally, Paris organizers have designed the games to be TV-friendly, with an opening ceremony set to take place on the River Seine and some events held in historic locations (such as beach volleyball at the foot of the Eiffel Tower). 🏟️🏐🗼
