🍺🌈 Anheuser-Busch Switches Gears aftah Transgendah Promo, Going Sports an’ Music 🎶🏈
🍺🌈 Anheuser-Busch Switches Gears aftah Transgendah Promo, Going Sports an’ Music 🎶🏈
Da beeg beeg beah kahuna Anheuser-Busch wen announce on Tursday dat dey goin’ focus dea marketing campaigns aroun’ sports an’ music, an’ get da high muckamucks fo’ supervise ’em, aftah get all da heat ova one Bud Light promotion wit one transgendah influencer. 📢🤔
Anheuser-Busch wen repot one 13.6% increase in first quartah earnings befo’ interest, taxes, an’ oddah kine expenses, to $4.7 billion; an’ one 13.2% jump in worldwide revenues to $14.2 billion from one year befo’, mostly cuz mo’ high prices an’ even dough get less beah sales in plenny markets, like North America. 💰📈
Fo’ talk about da financial results, Anheuser-Busch execs wen get choke questions from analysts about all da bad kine reactions. Dey wen say ova an’ ova dat da promotion wen involve only one influencer, Dylan Mulvaney, an’ only one social media post, an’ dat beah cans wit her face on ’em neva wen made fo’ everybody fo’ buy. 📱🍻
Da company wen say dat da big kahuna guys goin’ check out all da marketing campaigns befo’ dey let ’em loose, an’ dey goin’ concentrate on advertisin’ an’ marketing aroun’ sports an’ music. Da company wen remind dat dey wen sponsor da recent NFL draft an’ da Stagecoach music festival in California last week. 🏈🎸
“Everyting we do gotta be about beah an’ promotin’ beah,” Michel Doukeris, Anheuser-Busch’s head honcho, wen tell analysts. 🍺👍
“Beah goin’ be dea wen get all dat talkin’, but da beah itself no should be da main t’ing everybody talkin’ about,” he wen add. 🗣️🚫
Bud Light wen make all kine sparks since da middle of March wen Ms. Mulvaney wen post one video on her Instagram fo’ promote one Bud Light March Madness contest to her 1.8 million followers. In her post, which wen last less dan one minute, she wen say dat da company wen send her one big kine Bud Light can wit her picture on top. Dey wen edit da picture of da can into da video. 📹💥
Da social media post wen cause plenny reaction, cuz get all dose conservative famous guys an’ politicians all calling fo’ boycott da brand. Den, pretty soon, get calls fo’ one reverse boycott, or “buycott,” fo’ make peopo buy Bud Light fo’ show support fo’ da marketing. 🔄🛒
Bud Light sales wen go down in early April, an’ get investors all worry dat da post goin’ hurt Bud Light’s place in da market an’ da oddah Anheuser-Busch kine brands. Bud Light sales wen drop 17% in da week ending April 15, accordin’ to Beer Business Daily. 📉📅
Da execs wen try brush off da decline, sayin’ dat it wen represent only 1% of total worldwide volume an’ too early fo’ know if da sales goin’ keep going down. 🤷📊
Aftah da call wit analysts, Anheuser-Busch shares wen go up almost 3%, to $65.56, an’ now dey up 10% fo’ da year. Da stock wen hit da low kine around $63 in April wen da data wen start fo’ show da drop in sales. 📈💹
In da end of April, da company wen say dat dey wen put two execs dat wen get someting fo’ do wit da promotion on leave: Alissa Heinerscheid, da vice presiden’ of marketing fo’ Bud Light, an’ Daniel Blake, who stay in charge of marketing fo’ Anheuser-Busch’s main kine brands. 🍺👥
So now, da beah juggernaut Anheuser-Busch like fo’ bring da focus back on sports an’ music, hoping fo’ put dis kine controversy behind ’em. Wit senior execs overseeing da marketing campaigns, da company like fo’ move forward an’ create one bettah future fo’ da beah industry. 🏟️🎤🌈🍻
NOW IN ENGLISH
🍺🌈 Anheuser-Busch Switches Gears After Transgender Promo, Going Sports and Music 🎶🏈
On Thursday, the Anheuser-Busch InBev beer company announced that they will focus their marketing campaigns on sports and music, with senior executives supervising them, following controversy over a Bud Light promotion featuring a transgender influencer. 📢🤔
Anheuser-Busch reported a 13.6% increase in earnings before interest, taxes, and other expenses, reaching $4.7 billion in the first quarter. It also showed a 13.2% rise in worldwide revenues to $14.2 billion, despite a decrease in beer sales in several markets, such as North America. The higher prices helped the company despite this decline. 💰📈
During the call with financial analysts, the Anheuser-Busch executives received many questions about the negative responses. They repeatedly stated that the promotion involved only one influencer, Dylan Mulvaney, and one social media post. They also said that beer cans with her face on them were not produced for mass distribution. 📱🍻
The company announced that senior executives will check all marketing campaigns before they are launched, and will focus mainly on sports and music advertising and marketing. Anheuser-Busch sponsored the recent NFL draft and Stagecoach music festival in California last week. 🏈🎸
“Everything we do must be about beer and promoting beer,” said Michel Doukeris, Anheuser-Busch’s CEO. 🍺👍
“Beer will always be at the center of the conversation, but the beer itself shouldn’t be the main topic of discussion,” he added. 🗣️🚫
Since mid-March, Bud Light has been in the spotlight because Ms. Mulvaney posted a video on her Instagram to promote a Bud Light March Madness contest for her 1.8 million followers. The video was less than a minute long and showed that the company had sent her a big Bud Light can with her picture on it, edited into the video. 📹💥
The social media post received many reactions, with conservative celebrities and politicians calling for a boycott of the brand. Soon, there were calls for a reverse boycott, or “buycott,” to encourage people to buy Bud Light to support the marketing. Sales of Bud Light fell in early April, raising concerns that the post would hurt Bud Light’s position in the market and that of other Anheuser-Busch brands. Bud Light sales fell 17% in the week ending April 15, according to Beer Business Daily. 📉📅
The executives tried to downplay the decline, stating that it only represented 1% of the total global volume and that it was too early to determine if the decline would continue. 🤷📊
After the call with analysts, Anheuser-Busch shares rose almost 3%, to $65.56, and are now up 10% for the year. The stock hit a low of around $63 in April when data began to show the drop in sales. 📈💹
At the end of April, the company stated that it had put two executives involved in the promotion on leave: Alissa Heinerscheid, vice president of marketing for Bud Light, and Daniel Blake, who oversees marketing for Anheuser-Busch’s mainstream brands. 🍺👥
So now, the beer giant Anheuser-Busch is refocusing on sports and music, with senior executives overseeing marketing campaigns, hoping to put this controversy behind them. They want to move forward and create a better future for the beer industry 🏟️🎤🌈🍻
So now, the beer giant Anheuser-Busch is refocusing on sports and music, with senior executives overseeing marketing campaigns, hoping to put this controversy behind them. They want to move forward and create a better future for the beer industry. By tapping into the passion points of sports and music, Anheuser-Busch hopes to rekindle the love and loyalty of its customers, who may have been put off by the recent controversy.
The company’s financial results indicate that they are on the right track, with strong earnings and revenue growth, despite declining beer sales in some markets. By emphasizing their core product, beer, and highlighting its role in sports and music, Anheuser-Busch is positioning itself to recapture the hearts and minds of consumers and drive growth for years to come.
Only time will tell if Anheuser-Busch’s new marketing focus will succeed in turning the tide of public opinion and boosting beer sales. But one thing is clear: the company is not backing down from this challenge. They are doubling down on their commitment to promoting beer and creating a better future for the industry. 🍻👀
